Why are New Balance 990 so expensive? Learn Everything

The New Balance 990 is considered an expensive sneaker because of its high-quality materials, craftsmanship, and the fact that it is made in the USA. The 990 series has been around for over 35 years and has developed a reputation for being a durable and comfortable shoe, making it popular among athletes and sneaker enthusiasts alike. Additionally, the brand focuses on ethical and sustainable manufacturing practices, which can also add to the cost of production. Despite the high price point, many consider the New Balance 990 to be a worthwhile investment due to its durability and longevity.

New Balance is a popular brand in the footwear industry, offering a wide range of sneakers, running shoes, and lifestyle shoes. One of the most well-known and sought-after models in their product line is the New Balance 990, which has become a staple for many sneakerheads and fashion enthusiasts alike. However, the price tag on the 990s often leaves consumers wondering: why are they so expensive? In this blog post, we will explore the various factors that contribute to the high cost of New Balance 990s.


One of the main reasons why the New Balance 990s are expensive is due to the high-quality materials used in their construction. The upper of the shoe is made of premium pigskin suede and mesh, while the midsole is made of a combination of polyurethane and EVA foam. The outsole is also made of a durable rubber material that provides excellent traction and support.

Read More: Why are new balance 990 so popular?

These materials are not only of high quality but also expensive to source and manufacture. For instance, the pigskin suede used in the upper is more expensive than synthetic leather or other materials commonly used in shoe construction. Additionally, the manufacturing process for polyurethane and EVA foam is more involved and costly than other types of foam, which contributes to the higher price of the 990s.


Another factor that contributes to the high cost of New Balance 990s is the craftsmanship involved in their production. Each pair of 990s is handcrafted in the United States, with skilled workers paying close attention to every detail of the shoe’s construction.

Read Also: Are new balance 990 worth it?

The level of detail and precision required to create each pair of 990s is time-consuming and labor-intensive, which contributes to the higher price tag. Furthermore, New Balance has a reputation for excellent craftsmanship, and their dedication to producing high-quality footwear is reflected in the cost of their products.

Research and Development

New Balance has a long history of innovation and research in the footwear industry. The company is committed to creating shoes that offer both style and performance, and the 990s are no exception.

To create a shoe that meets the demands of both fashion and function, New Balance invests a significant amount of time and resources in research and development. This includes conducting studies on foot anatomy and biomechanics, as well as testing various materials and design features to ensure that the shoes perform well in a variety of conditions.

Read More: Are new balance 990 comfortable?

The cost of research and development is significant, and it is often reflected in the price of the final product. Therefore, the extensive research and development that goes into creating the New Balance 990s contribute to their high price tag.


New Balance is a well-established brand with a reputation for producing high-quality footwear. The brand has a loyal following of consumers who are willing to pay a premium price for their products. The New Balance 990s are one of the brand’s most popular models, and their high price tag is, in part, due to the brand’s reputation and the demand for their products.

Read More: Are new balance 990 good for running?

Consumers are willing to pay more for a product that they perceive as high quality and from a trusted brand. Therefore, the branding of New Balance, combined with the quality of their products, contributes to the high cost of the 990s.

Limited Availability

Finally, the limited availability of the New Balance 990s contributes to their high price tag. New Balance produces the 990s in small quantities, and they often sell out quickly when they are released.

The limited availability of the 990s creates a sense of exclusivity and scarcity, which drives up demand and contributes to the high price tag. Additionally, the limited availability of the 990s means that retailers can charge a higher price for the shoes, as consumers may be willing to pay more to get their hands on a pair.

Where are new balance 990 made?

The New Balance 990 is a model of sneaker that is manufactured in the United States. New Balance is one of the few footwear companies that still produces a portion of its shoes in the US, and the 990 is one of their flagship models that is made in their factories located in Maine and Massachusetts. The brand’s commitment to producing high-quality, American-made footwear is one of the factors that contributes to the higher cost of their products, including the New Balance 990.

When did new balance 990 come out?

The New Balance 990 was first released in 1982, making it one of the longest-running sneaker models in the industry. The 990 was a groundbreaking model at the time of its release, as it was the first running shoe to break the $100 price barrier. The original 990 model was made in the United States, and it was designed with a focus on performance and durability. Over the years, the 990 has become a classic model that is highly sought-after by sneaker enthusiasts and has been released in several updated versions with improved materials and technology.


In conclusion, there are several factors that contribute to the high cost of New Balance 990s. These include the high-quality materials used in their construction, the craftsmanship involved in their production, the extensive research and development that goes into creating them, the branding of New Balance, and their limited availability. While the price tag may be steep, many consumers are willing to pay for the quality and exclusivity that the 990s offer.

It is worth noting that while the New Balance 990s are expensive, they are not the most expensive sneakers on the market. Other brands such as Gucci, Balenciaga, and Yeezy offer sneakers at even higher price points. Ultimately, the price of a sneaker is determined by a combination of factors, including the materials, craftsmanship, research and development, branding, and demand for the product.

For those who are interested in purchasing a pair of New Balance 990s but are hesitant about the price, it is worth considering the investment in a high-quality and long-lasting product. The 990s are a classic model that has stood the test of time, and their durability and performance may justify the cost in the long run.

Overall, the New Balance 990s are a high-quality and sought-after model in the footwear industry, and their high price tag reflects the level of craftsmanship, research, and materials that go into their production.

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